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How Good Brand Can Help You to Sell More

Food plays with your senses like many other forms of art. The art of culinary is also a story telling form of conversation piece. Your brand experience matters.

"Hi, I'm Chez, A Brand Strategist. I Collaborate with Restaurants & Retailers Locally in Building a Strong Brand Presence to Reach Thier Target Audience & Meet Their Highest Profit Potentials."

Selling Like You're Saving Your Business!

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"Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand."

#1. Know Who Your Target Audience Is

Target Audience is the specific group of consumers most likely to want your product or service. Once you identified your target, your campaign should cater to their need.

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#2. Know Your Brand Core Value

Brand core values are the essential beliefs that guide a company's actions decisions, and culture, serving as a compass for operations and interactions.

What Makes You Different?

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#3. Sell the Experience, Not Just the Product!

Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand. 

"Your Restaurant Should Operates Like Any Great Brands"

Your brand promise, brand identity, brand core value and brand uniqueness are enabled you to stand out to potential customers in the market. This is why your customers keep coming back.

Brand Building

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Your Service Is Part of Your Brand!

Customer loyalty boosts revenue from repeat purchases, lowers marketing costs, encourages positive referrals, offers insights for improvement and builds a strong foundation for business growth.

Know What Makes Your Brand Unique?

There are 5 senses used when tasting food and drink, e.g. sight, hearing, smell, taste and touch. Scientists believe humans innately like smells signaling valuable nutrients. There is something about eating in social gathering that helps to bring people together.  

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Create a Fan Club Database.

This is where and how to gain a better understanding and improve touchpoints? Brand experience is not specific to a channel or media type. Data is everything. 

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Amplify Your "Wow Factor!"

A brand's unique selling proposition (USP) highlights the key benefit that sets its product or service apart from competitors, answering, "What makes you different?"

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Create A Unique Brand Experience!

Discover your brand personality by identifying if you are a fun, high-end, authentic, or trendy brand. Your brand is perceived by people based on how you represent yourself, and they make judgments accordingly.

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Embrace the Power of Upselling & Cross Selling

A brand's unique selling proposition (USP) highlights the key benefit that sets its product or service apart from competitors, answering, "Why should customer buy from you?"

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Leverage Brand Loyalty

A consumer's loyalty to repeatedly buy a brand, irrespective of competing offers, often influenced by perceived quality, customer service, and emotional ties.

A Brand Promise...

"What Promises Are You Making to Your Customers?"

A brand promise is an expectation that you promise your customers what to expect every time they're here.

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Use Psychology in Your Menu Design

Restaurants should use the principles of menu psychology to influence their menu design. The goal is to create menus that prompt customers to choose their order immediately without considering the price.

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Utilize Technology to Keep Your Brand Relevant

Brand relevance refers to a brand capacity to stay significant, meaningful, and preferred by customers amidst changing needs and a competitive.

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"Your brand is the single most important investment you can make in your business"

— Steve Forbes
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Identify Your Wow Factor!

What makes you different? Brand trust is the amount of respect and loyalty customers have for your brand.  And how strongly your customers believe you can deliver on your promises. We, as humans, tend to trust what other humans say and do. 

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Strong Brand

Good Restaurant Brand Is Created Inside Out

Why should customers come to see you? When customers continue to support you, buy from you and come to visit you no matter what is a sign of strong brand loyalty is. 

Build Emotional Connection

Food brings us together, linking us to our shared histories, personal identities, and the natural world. Most importantly, it connects us to our surroundings. Eating is a communal experience, and food itself is a form of art. Embrace and enhance that connection. Create Experienc

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Good Brand Is the art of Story Telling

Food's appearance affects our taste perception, color, shine, and shape playing key roles. An attractive presentation—vibrant colors and textures—can enhance our appetite and influence our food choices.

Keep Your Online Presence Relevant 

Brand relevance extends beyond mere awareness; it necessitates a profound connection with customers' values,, and emotions. This fosters greater loyalty, enhances customer lifetime value, and supports ongoing business growth.

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Brand Loyalty Builds Brand Ambassador

When customers continue to support you, buy from you and come to visit you no matter what is a sign of strong brand loyalty is. 

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Your Content Is Everything!

Sharing your narrative is an essential aspect of establishing your brand. It influences how individuals perceive you and allows customers to initiate a relationship with you and your brand.

Hi, This is Chez!

Advertise with Us!

Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your brand.

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