American Is a Land of Opportunity, indeed.

From Humble Beginnings to Starting My Own Business

It is time to pick up the pieces and getting ready to move forward to the next chapter. However, this time we are back stronger and picking up what we've learned while looking ahead. We should take this time to reflect inward. Collectively, we should look back at who we are, see how we can better ourselves. Since brand promise is based on trust. So how can we recreate that brand trust to our customers again to show them we’re ready?

By Reevaluating Your Overall Brand Experience Methods Will Gradually Shift the Perceptions of Your Brand Trust in A Short Time

Evaluate Our Brand Core Values

With what everything is going on in the world right now, it is Difficult to Think Positive. Personally, here at Loft16 Brand agency, we have always believed that drilling on building customer experience and customer loyalty and stay consistent at it, is a core behind any good brands.

“Products are made in a factory, but brands are created in the mind.”- Walter Landor

Precisely defining your brand can enhance the value of your business's product or service by more than twentyfold. Sharing your story is essential in brand development, as it shapes public perception and helps consumers connect with you and your business. A compelling brand narrative starts with recognizing your purpose, core values, and mission. This involves posing significant questions such as:

• Who you are? What your brand stands for?

• What is your brand message, brand values and brand promise to your customers?

• What makes your restaurant special?

• What do you offer that customer won't find anywhere else?

• What can spark a return visit? Is it the food? Your atmosphere? Or is it something else entirely?

"Narrating your story is an essential component of brand building. It shapes public perception and helps consumers start to establish a connection with you and your business."

Are We Making It Memorable for Customers to Come Back?

People want to be assured that they are safe even it's all passed. This is where your brand images, brand message and brand values shine. This is the time where you use your brand identity as tools to spread that message.

• What are you doing to make your establishment safer?

• It's time to deep clean your place and brag about it.

• Are your staff ready to answer all the incoming questions?

• Collectively, have you trained your staff to handle incoming skeptics?

  
  

Perhaps this is the ideal time to revisit who we are and what we stand for. It's an opportunity to assess and possibly update your brand promise, message, and image. Indeed, this could be the right moment for such reflection. Rebranding might be a viable option—not necessarily to change our core principles but to reaffirm our commitment to value, quality, and a clear sense of purpose.

“A brand is the promise of an experience.” - Alexander Isley

Telling a story is a critical part of re-building our brand. It helps to shape how people view us and enables consumers to begin forging a connection with us and our restaurant. A good brand story begins from its purpose, core values, and brand mission.

Focus on Building Brand Loyalty

Brand trust equates to loyalty. Many of the most successful brands are also the most relevant, and this relevance is rooted in trust. A brand cannot merely promise change; it must actively participate and foster change through consistent branding.

"As business owner, you should ask yourself "Is your brand story coming across in everything you do?" or "Is that story consistent across all marketing channels?"

As business owner, you should ask yourself "Is your brand story coming across in everything you do?" or "Is that story consistent across all marketing channels?" At the same time, you also need to understand how people are experiencing your brand every day? Remember, your brand consistency counts just as much as your brand promise.

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